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Wait. Luxury marshmallows are a Thing? Yes, dear reader. In the ongoing trend of once-lowly items being transformed into luxuries, behold another example. The best gourmet luxury marshmallows can cost $ each. These are not the plastic bag, straight-from-the-local grocery store marshmallows. Our correspondent Abbie Martin Greenbaum has the run down. Low is the new high: these are the best luxury gourmet marshmallows. Prepare the hot chocolate!

luxury gourmet marshmallows are now a Thing

Desserts lend themselves to novelty. In fact, some sweet treats are called frozen novelties. Like fashion, a dessert can be trending. Or totally passe. And the pace of of what’s in and what’s out is accelerating. Perhaps its the intrinsic aesthetic value of an ice cream cone. Or the Instagrammable quality of a cupcake. Whatever the reason,  every couple of years a different treat experiences a renaissance.

Well, say goodbye to everything you thought you knew about the humble marshmallow. Because right now, it’s having a star turn.


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In addition to being certifiably adorable, and having a unique, tactile texture, marshmallows are also a food of nostalgia for many people. Who doesn’t miss sitting around a campfire, toasting a marshmallow to golden perfection? And then making s’mores?

The marshmallows on the shelves in plastic bags in supermarkets everywhere are nothing like the best of the new wave of luxury gourmet marshmallows. These new artisanal desserts are gigantic, sugary squares that melt in your mouth – as worthy of buying in a proper bake shop as a slice of pie or cake.

Watch your back, brownies. Marshmallows are coming for you.

the best luxury gourmet marshmallows

Check out these sweet shops below, and some of the best homemade marshmallows around can soon be right at your door.

1. Malvi Mallow

Home base for Malvi Mallow, founded by Laura Curtis Retana, is in Cumming, Georgia. But don’t worry if you live far away. These marshmallows can be shipped across the US and internationally.

“Malvi” is short for malvavisco, which is Spanish for marshmallow. Retana and her husband are both graduates of the Culinary Institute of America, and their training shows. Malvi Mallows are made without any preservatives, and using only the best ingredients, such as whole vanilla beans and Fair Trade chocolate. As a result, these marshmallows are light and fluffy, adorable squares that are as delicious as they are pleasing to the eye.


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Flavors include: chocolate s’mores, fluffy nutter, berry tropical, peanut blondie, raspberry hibiscus, and many more. They also offer delectable butter cookies for all of your s’mores needs. And if you decide you simply must have something-marshmallow for your next special event, custom orders are available.

The best luxury gourmet marshmallows

2. Hudson Valley Marshmallow Company

The sweet marshmallow treats from the Hudson Valley Marshmallow Company are all completely handmade, using all-natural ingredients. Sold in four-ounce packages, they come in wild new flavors like passion fruit and salted caramel, as well as classic flavors like vanilla and chocolate.

Of course, homemade graham crackers (including chocolate and chocolate chip cookies!) are also available, so you can acquire everything you need for the best s’mores, all ready to go. Fall in love with these marshmallows? Gift cards are also available, so you can give these to the other marshmallow lovers in your life.

The Best Luxury Gourmet Marshmallows: Hudson Valley Marshmallows. Photo Credit: Philosophia Photography.

3. Vivéltre

Just look at the photos of Vivéltre’s gorgeous marshmallow concoctions, and your mouth will start to water. Their marshmallows, all handmade, come in the most imaginative flavors, like stracciatella, bacon bourbon, French Riviera, and a dozen other creative takes on the marshmallow confection.

Vivéltre also sells – and ships! – s’mores in a jar, so you can order the full s’more experience, complete with their artisanal marshmallows. They also have adorable gift sets available for purchase, including the perfect mug for hot cocoa! And, for those who just can’t get enough, if you join the Connoisseurs Club, they will send you a different box of marshmallows each month.

The Best Luxury Gourmet Marshmallows: Vivéltre.

4. Madyson’s Marshmallow

Located in Heber, Utah, Madyson’s Marshmallow company was founded when the owners’ daughter asked them how marshmallows were made.


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Now they are producing delicious and kosher marshmallows, marshmallow donuts, marshmallow pops, and more, and are available for catering and in select stores. Perhaps their most unique invention is their stuffed marshmallow: filled with chocolate, when you melt it over the campfire, it becomes the perfect concoction of warm, gooey deliciousness.

The Best Luxury Gourmet Marshmallows: Madyson’s Marshmallows

5. Mitch Mallows

The eponymous founder of Mitch Mallows always had a passion for marshmallows as a child. And now he makes some of the prettiest – as well as the tastiest – in the business. These are particularly perfect for gifts, since Mitch Mallows can print any design of your choice onto these yummy creations:  faces, words, even colorful waves.

They are beautiful to look at, and would make the perfect accompaniment to any special occasion. Choose between a wide range of flavors: birthday cake, cherry vanilla, peppermint and many other fun varieties. And turn them into tasty marshmallow art. We also love the idea of catering a Mitch Mallow S’Mores Bar at your next party. The company’s experts will craft savory and sweet s’mores to order right before the guest’s eyes. How. Cool.

luxury gourmet marshmallows

The Best Luxury Gourmet Marshmallows: Mitch Mallow Marshmallows.

6. Squish Marshmallows

Located in New York City, Squish Marshmallows’ desserts are as charming as their name. Step into their super-cute shop, or order online from anywhere and have their scrumptious creations shipped your way.

Their flavors range from the decadent, “birthday party” and “brownie sundae”, to the healthy-adjacent “smoothie bowl.” And they have vegan and gluten free options available! Perhaps the most eye-catching item on their menu is the rainbow cookie sandwich – with a marshmallow in its center – or the incredible rose marshmallow bouquet. These soft little bundles of joy are so cute to look at that you may never want to eat them. Then again . . . you almost certainly will.

Left to right, Smoothie Bowl, Rainbow Cookie, and Birthday Party flavors from Squish Marshmallow. Courtesy Photos.

7. Wondermade

Wondermade super cute marshmallows begin with a super cute love story. If you’re curious about the way these two got their start in the marshmallow business, you can check out their TED talk, “Love and Marshmallows.”


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While their flagship store in Florida hosts many events and classes, you can order their delicious mallows for delivery worldwide. Try any of their unusual flavors, including lavender, fireball and key lime pie. These treats come in the most whimsical boxes – they’re reminiscent of the circus. This plays perfectly into the sentimental element of eating marshmallows, and makes the experience all the sweeter.

The Best Luxury Gourmet Marshmallows: Wondermade Marshmallows. Courtesy Photos.

8. Plush Puffs

So many of the best luxury gourmet marshmallow brands have precious names, but Plush Puffs, based in Burbank, California, might just be the cutest name of all. And its the perfect moniker for these plushy, puffy delights.

These handcrafted marshmallow treats are made with all-natural ingredients. And they are as delicious raw as they are toasted over the campfire. Online you can order a few flavors of meticulously made flavored marshmallows. Or a bag of small white marshmallows that are unlike any you’ve bought in a grocery store. And, for a truly unforgettable marshmallow experience, you can order a gigantic marshmallow for $24. ‘Cause marshmallows are clearly the new cake!

luxury gourmet marshmallows

The best luxury gourmet marshmallows: Plush Puffs Marshmallows. Courtesy Photo.

That’s it! Our top picks for the best luxury gourmet marshmallows right now. Low is the new high, and marshmallows are the new cupcake. What do you say? Are you in?

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For access to insider ideas and information on the world of luxury, sign up for our Dandelion Chandelier newsletter here. And see luxury in a new light.

Abbie Martin Greenbaum grew up in New York City and currently lives in Brooklyn, where she drinks a lot of coffee and matches roommates together for a living. At Oberlin College, she studied English and Cinema, which are still two of her favorite things, along with dessert and musical theater. She believes in magic.

Abbie Martin Greenbaum

Abbie Martin Greenbaum is a writer, reader, and pop culture connoisseur, who loves storytelling, coffee, and dessert. Her work has also appeared in Playbill.