As you may have heard, the Pantone Color Institute’s choice for Color of the Year 2023 is . . . Viva Magenta. Here is our list to show us how to style the new Pantone 2023 Color of the Year with an edit of 24 Viva Magenta outfits and other luxury buys in fashion, menswear, beauty and home décor.
Viva Magenta is the new Pantone color of the year 2023
The start of the New Year always comes with the obligatory onslaught of expectations and proclamations. Even if your vow is to reject a list of neat resolutions, it’s hard to not be moved by the zeitgeist of optimism and change. Instead of a motivational quote, we always look forward to Pantone’s Color of the Year to encapsulate the general mood. Whether or not one likes the anointed color is almost besides the point. Rather, it’s a symbol of a cultural moment — one proposed hue to unite and inspire us all.
After a selection process that involves analyzing everything from the world of fashion, entertainment and travel to technologies, cultural events and socioeconomic conditions, the color for 2023 is Viva Magenta PANTONE 18-1750. The color authority describes it using a satisfying alliterative phrase: “Viva Magenta vibrates with vim and vigor.” Pantone Color Institute executive director Leatrice Eiseman likened it to “a fist in a velvet glove.” The “unconventional shade for an unconventional time” is bold but inviting, and a signal of a new kind of power that is electrifying, knows no boundaries, and embraces audaciousness and inclusivity. The nuanced tone, descended from the red family with hints of blue strikes a balance between warm and cool, making it adaptable to countless possibilities.
And we gotta say, it just happens to be one of our favorite colors. In our closets and in our homes, it’s an efficient hue — a little goes a long way. It’s the equivalent of swiping on a bright lipstick to look awake and fresh. In nature, it’s the delight of seeing bright pink pigments after a gray winter. Above all, it’s a color that immediately conjures optimism, playfulness and joy and who can say no to that?
If you’re looking to add a jolt of Viva Magenta into your life, here are 24 of our top picks in fashion, accessories, and home.
How to Style the New Pantone 2023 Color of the Year
1. Jacquemus shirtdress
High-octane magenta is balanced with a relaxed silhouette that can be easily dressed up or down to suit all the moods.
BUY NOW – $755.00.
2. Tuckernuck sweater
Rendered in cozy wool, this classic ribbed turtleneck sweater in a pop of color is just the thing to brighten up your winter sweater rotation.
BUY NOW – $278.00.
3. Frame miniskirt
Embrace the innate sultriness of Viva Magenta with this seamed satin miniskirt. Pair with over the knee boots for the full effect.
BUY NOW – $348.00.
4. Generation Love blazer dress
Bold pink + blazer equals retro 80s and 90s perfection. We love this crepe blazer dress for an easy statement-making outfit
BUY NOW – $398.00.
5. Wayf knit dress
This chic and sophisticated dress knows how to have fun in a metallic magenta fabric that gives off 70s disco vibes.
BUY NOW – $89.00.
6. Ted Baker coat
Still looking for that standout winter coat? This wrap-style coat with edgy metal accents makes even your sweats look fashionable and intentional.
BUY NOW – $525.00.
7. Hanky Panky chemise
Channel your inner vixen (or favorite figure skater) with this utterly feminine stretch lace slip.
BUY NOW – $89.00.
8. Beach Riot top
If you’re re-committing to fitness goals this year, you’ll need this empowering and energetic magenta color-blocked sports bra and biker short ensemble to set the tone.
BUY NOW – $98.00 for top, $75.00 for bottom.
9. Saint Laurent handbag
This puffy pink crossbody is pure arm candy.
BUY NOW – $2,290.00.
10. Alison Lou ring
Handmade in NYC, these stackable 14k gold bands feature whimsical enamel hearts that can be custom colored to your liking but we all know magenta is the only real choice.
BUY NOW – $1,630.00.
11. Apparis scarf
This faux-fur pull through scarf brings a much needed glamorous vibe to dreary, cold-weather days.
BUY NOW – $72.00.
12. Valentino pumps
If you’re a true pink and magenta lover, you know all about Pierpaolo Piccioli’s all pink runway collection this autumn/winter. Made from glossy patent leather with a logo-adorned ankle strap, these iconic shoes are a must-have.
BUY NOW – $890.00.
13. Lanvin sunglasses
Reminiscent of our first plastic pair of shades or something Barbie might wear, these sunglasses have all of that nostalgic cheer elevated with a braided arm design and rectangular frame.
BUY NOW – $259.00.
14. EÉRA earring
Can magenta be edgy? EÉRA proves it can be with this single hoop earring modeled after a carabiner and coated with a metallic magenta hue. Two rows of glittering diamonds make sure they’re noticed.
BUY NOW – $1,325.00.
15. Hermes watch
This opulent timepiece showcases a signature H-shaped rose gold-plated case, alligator strap, and mother-of-pearl dial with diamond markers.
BUY NOW – $4,800.00.
16. The Last Line necklace
A glittering ruby tennis necklace would be a perfect way to commemorate the year of Viva Magenta. Add personalized letters for an extra special touch.
BUY NOW – $3,725.00.
17. Revival rug
This one-of-a-kind vintage rug hails from the Middle Atlas Mountains of Morocco and is hand-knotted by Beni M’Guild tribes. It’s a true heirloom piece that captures a range of rich magenta hues.
BUY NOW – $999.00.
18. Design Within Reach pillow
Inspired by the Ethiopian city of Harar’s vibrant hues, this statement pillow will warm up and enliven any living space with its kaleidoscopic color palette.
BUY NOW – $285.00.
19. LSA tumblers
Crafted from glass, we love how this set of tumblers incorporates last year’s Pantone pick, Very Peri, with this year’s Viva Magenta to create a magical, shimmery mood.
BUY NOW – $75.00.
20. Room and Board throw blanket
Made in England from 100% wool, this throw blanket captures all the the rich tones in the red family from blush to magenta to burgundy — all in a classic plaid design.
BUY NOW – $119.00.
21. DeLonghi electric kettle
Who says appliances have to be boring stainless steel? This magenta kettle is so adorable even those who hate clutter won’t mind keeping it on the counter.
BUY NOW – $268.00.
22. Mepra flatware set
Magenta flatware is certainly an unexpected surprise at the table and shows so much personality — even if all you can manage to serve is butter noodles. Each set includes 6 table spoons, 6 table forks, 6 table knives and 6 European coffee spoons.
BUY NOW – $189.00.
23. Terrain candle
Romantic with a bit of gothic sensibility, each flower is carefully shaped by hand according to Mexican traditions and craftsmanship. Traditionally used for celebrations, they can be burned or used as a decorative object.
BUY NOW – $68.00.
24. Urban Stems bouquet
This enchanting arrangement featuring lush pink roses with pops of delicate spray roses remind us that when it comes to color, no one does it better than Mother Nature.
BUY NOW – $163.00.
How to Style the New Pantone 2023 Color of the Year, Viva Magenta, in fashion
There you have it — all the fashion, accessories and home decor to live out a Viva Magenta year! Happy New Year, dear reader.