Learn 11 Style Secrets for Nailing the Tomato Girl Summer Look

Now trending for summer 2023: tomato soup red designer fashions of all kinds. Is this part of the overall trend toward nostalgia and reaching back for the comforts of childhood? Who knows? All we know is that TikTok has declared this Tomato Girl Summer, and we’re here for it. The style is mostly – but not exclusively – tomato red. A little confusing, we know. So we’ve rounded up tips on how to wear Tomato Girl fashion style, including the best dress, shorts, hat and more to channel your inner Elmo. Just follow these simple guidelines, and you’ll be the pick of the crop . . .

what’s the tomato girl look, and how should you wear it?

A few weeks into the official summer season and we already have an aspirational aesthetic to inspire (and amuse) us. If you haven’t heard, it’s Tomato Girl Summer.

What does this mean, you ask? Will we be dressing in tomato printed sundresses or intense orangey red hues all season? Sure, you can if you take it literally.

But Tomato Girl is more than that. Essentially, it’s an admittedly odd but endearing way to encapsulate a fashion look inspired by vintage Mediterranean coastal lifestyle. It’s La Dolce Vita — a little rustic but still glamorous. Think cruising around on a mint green Vespa with a wicker handbag and frolicking your way through the Amalfi Coast.

Learn the 7 Style Secrets of Nailing the Tomato Girl Summer Look

Learn the style secrets to nailing the Tomato Girl Summer look, including the right dress, shorts, hat and more to channel this fashion trend.

It’s not so much about the color red – vibrant greens, pottery and sea-inspired blues and whites, joyful multi-colored prints, as well as sandy neutrals are all fair game. Silhouettes lean towards the feminine and romantic with flowy skirts and dresses embellished with ruffles, puff sleeves, and sweetheart necklines. Fabrics like cotton, linen, lace, and crochet complete the unapologetically sweet and confident looks. Ahead, we’ve curated 11 must-have items to channel your inner Tomato Girl all summer long.

Tips on how to wear Tomato Girl style, a big fashion trend of the summer of 2023, including the best dress, shorts, hat and more.

11 perfect outfits to embrace this tomato girl summer 2023

1. Posse

With a shirred bodice and lush blooms, this ultra-romantic dress in a saturated terracotta hue is our first choice for strolling cobblestone streets by the sea.

BUY NOW – $399.00.

2. Farm Rio

This matching linen set captures the lighthearted and frivolous mood of Tomato Girl summer with its crochet pattern, scalloped edges and open back design. Just add an Aperol Spritz.

BUY NOW – $175.00. top and $145.00. bottom

3. Hill House Home

Fresh off the vine, this nostalgic print looks perfectly charming in this smocked dress with puff sleeves. Complete this dreamy look with a high pony tail and dramatic sunglasses, of course.

BUY NOW – $150.00.

4. Wiggy Kit

We love the artisanal-inspired pieces from this London-based label that have an irresistible bohemian and Scandinavian influence. This playfully trimmed red dress brings La Dolce Vita to any occasion.

BUY NOW – $418.00.

5. Zimmermann

Not a fan of tomato red? Channel the Mediterranean lifestyle in this light blue dress that’s giving us Botticelli vibes.

BUY NOW – $850.00.

6. For Love & Lemons

If you’re looking for an alluring top to make an outfit exude that Tomato Girl flavor, pick this one with lacy mesh, frilly ruffles, and a standout bow.

BUY NOW – $160.00.

7. Alexander McQueen

Imagine stepping out on your terrace facing the sea, strolling through the farmer market and then dining on antipasti alfresco. You’ll need this main character energy one-shouldered top in luminous yellow.