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No two brides are the same, and what one newlywed sees as a dream wedding dress will feel stifling and cliched to another. Happily, there are several new wedding collections and capsules from luxury designers who have long gone their own way. All hail the offbeat, surprising and fresh designer wedding dress! New for 2023, here are the new designer wedding collections and capsules for brides who want something different, and are keen to break with tradition when they choose a dress (or separates, a suit, or shorts). These new non-traditional designer lines can also provide the perfect dress for a courthouse wedding, beach wedding or casual backyard wedding. The added bonus? Many of these can easily be repurposed and worn many times as part of your everyday wardrobe. Iconoclasts and mavericks, your time is now!

9 new designer wedding collections for brides who want to break with tradition

Here are 9 new collections or capsules for 2023 that have a distinct designer point of view, and don’t follow most of the traditional rules of wedding attire. With one exception: interestingly, all of these renegade looks still hew to the traditional white or ivory color scheme. We’ve read that some brides are opting for black gowns – but that’s for another post. All photos are courtesy of the respective designers. Sweet, sassy, or full-on sexy, maybe your dream gown has arrived.

New non-traditional designer wedding dress collections of 2023 are perfect for a courthouse, beach, backyard or casual wedding ceremony.

Several new non-traditional designer wedding dress collections of 2023 are perfect for a courthouse, beach, backyard or casual wedding ceremony.

1. For the iconoclast: Lapointe.

LAPOINTE’s debut bridal collection is “designed for the New Bride who is seeking alternatives to the traditional and expected world of bridal.” Iconoclasts will find weightless veils and wispy white feathers throughout the debut collection, along with slip dresses, on-trend satin trousers, scuba pants and blazers. Oh, and a ruffled tulle bustier.

BUY NOW: $950.00.

2. For the backyard wedding: Staud.

You can’t put the Staud bride into a neat traditional category. “I know she’s simultaneously comfortable getting married at some far flung cliffside Italian riviera as she is in her backyard—and this collection can dress her for it,” founder and designer Staudinger tells Harper’s BAZAAR. And she certainly stands behind her product. The Janet, a sleeveless maxi dress with a halter neckline in the new bridal collection, is almost identical to the one that Staudinger wore for her own wedding.

BUY NOW: $595.00.

3. For a dramatic entrance: Christopher John Rogers.

Christopher John Rogers, one of New York fashion’s brightest emerging talents, has quietly designed custom bridal looks for clients on the side of his ready-to-wear brand for a few seasons. This spring, he’s spreading the wealth with an exclusive capsule on Net-a-Porter that leans into the (earned) drama of a bridal look. For a dress code that usually dictates a white or ivory gown, Rogers found ways to playfully inject flashes of color for the adventurous bride.

BUY NOW: Top: $1,025. Skirt: $$4,395.

4. For the dare-to-be-bare bride: Nensi Dojaka.

LVMH prize-winning designer Nensi Dojaka released her first bridal capsule exclusively on Mytheresa this year. The bold collection is comprised of 24 wedding pieces for brides and bridesmaids.

Vogue applauds the new line as “a fresh approach to wedding codes. The new collection features figure-hugging wedding dresses complete with sensual straps and layers of sheer fabric, as well as sequined evening gowns, airy mini-dresses, edgy corset-and-trouser ensembles and sleek tailoring. The key ingredient? The designer’s signature lingerie details.”

BUY NOW: $3,502.

5. For the courthouse wedding: Loeffler Randall.

For 2023, Loeffler Randall has expanded its initial wedding collection to include even more options, including charming diaphanous dresses, some crafted in lace. Brides have turned to the brands shoes for years as perfect for the big walk down the aisle. Now there are even more ways to wear the brand head to toe. “For ready-to-wear, we think less about the actual wedding and more about the events surrounding the wedding—like a shower or a rehearsal or honeymoon trip,” Randall noted in a recent interview. “Our muse is more of a city hall wedding type, I think.”

New non-traditional designer wedding dress collections of 2023 are perfect for ceremonies at a courthouse, beach, backyard or casual setting.

Some new 2023 non-traditional collections are focused on a dress or bridal outfit perfect for a courthouse, beach or casual backyard wedding.

BUY NOW: $450.

6. For the beach wedding: Pipatchara.

Harper’s BAZAAR reports that as of 2023, Pipatchara, the women-owned and led brand known for its inventive macramé handbags, now designs handmade, eco-conscious bridal couture in a new made-to-order offering. “The white gowns and separates pay homage to the main line with woven motifs and upcycled embellishments. With a shiny tactile effect like a trove of rare seashells, these pieces are so suited to a beachfront wedding.” Plan ahead, as each piece is custom and made-to-order. Prices vary depending on design; the gown pictured below is $6,000 or so.

For a dress or bridal outfit perfect for a courthouse, beach or backyard wedding

For a dress or bridal outfit perfect for a courthouse, beach or casual backyard wedding, there are more non-traditional designer collections than ever.

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7. For the sensual romantic: Mirror Palais.

New York-based dressmaker Mirror Palais has debuted a bridal collection, unveiled in March 2023. Harper’s BAZAAR notes that the new collection “builds on [the brand’s] reputation for sensually clinging dresses and luxurious fabrics.” While there are lovely gowns at lower price points, this top-of-the-line “Angel of the Morning” gown caught our eye. It’s made-to-order, and orders take approximately 4 months right now.

New non-traditional designer wedding dress collections of 2023 are perfect for ceremonies at a courthouse, beach, backyard or casual setting.

The new non-traditional designer wedding dress collections of 2023 embrace individuality and boldness.

ORDER NOW: $6,995.

8. For the bohemian bride: ba&sh.

Parisian label ba&sh’s first bridal capsule launched this year, and boho brides are already raving about it. The vibe is relaxed and dreamy, and the potential for further use after the ceremony is high. As Harper’s BAZAAR notes: “Pay close attention to the matching sets with lace detailing: They’re the rare bridal gem you can wear beyond the wedding festivities.”

designer bridal collections of 2023 are perfect for a courthouse, beach or backyard wedding.

Several new non-traditional designer bridal collections of 2023 feature an outfit or dress perfect for a courthouse, beach or casual backyard wedding.

BUY NOW: Top: $225. Skirt: $375.

9. For the urban sophisticate: Cushnie x BHLDN.

Fashion designer Carly Cushnie has teamed up with BHLDN to create a bridal capsule for 2023. Cushnie had to shutter her eponymous brand in the wake of COVID-19, and brides missed her sleek wedding and bridesmaids dresses. The new 10-piece capsule collection “highlights Cushnie’s signature tailoring and modern design aesthetics, and includes everything from floor-length gowns to mini blazer dresses.”

New non-traditional designer wedding dress collections of 2023 are perfect for ceremonies at a courthouse, beach, backyard or casual setting.

The new non-traditional designer wedding dress collections of 2023 are perfect for the bride who wants something different.


BUY NOW: $630.00.

new designer wedding collections for brides who want to break with tradition

That’s our edit of some of the best new designer wedding collections for brides who want something different, and are keen to break with tradition when they choose a dress (or separates, a suit, or shorts). These new designer lines for wedding attire are also perfect for weddings at a courthouse, on the beach, in the backyard or in any other more relaxed and casual setting. What do you think, dear reader? Are any of these exactly what you had in mind? Happy shopping!

Pamela Thomas-Graham

Pamela Thomas-Graham is the Founder & CEO of Dandelion Chandelier. She serves on the boards of several tech companies, and was previously a senior executive in finance, media and fashion, and a partner at McKinsey & Co.