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What’s the color of the year for 2024? Well, dear reader, it depends on who you ask. Pantone has declared Peach Fuzz as the 2024 Color of the Year. But then there’s Farrow & Ball’s vibrant Carte Blanche collection. The earthy green of Graham & Brown’s Viridis. And many shades of blue. Forget one-size-fits-all! 2024’s color palette is a juicy mix. Dive into the velvety embrace of Peach Fuzz if you like, or discover the unexpected hues rising in fashion, design, and beyond. Find your perfect shade for a year bursting with color.

what’s the color of the year for 2024? it depends on who you ask.

Yes, it’s that time of year: time to declare the Color of the Year for 2024. And yes, we’re well aware that Pantone has declared Peach Fuzz the designated hue of the year. But there are so many more. So, so many . . .  From optimistic blue to moody shades of gray to sun-kissed neutrals, here are some of our favorites among the 2024 Colors of the Year.

1. pantone color of the year: peach fuzz

As the O.G., color authority Pantone is always the first source for Color of the Year. For 2024, its Peach Fuzz, a color many describe as halfway between  pink and orange. “In a world that can seem very harsh, people are looking for colors that soothe, colors that are soft and warm, colors that nurture and provide us with comfort,” says Leatrice Eiseman, the director of the Pantone Color Institute.

2. graham & brown color of the year: viridis

English wallcoverings and paint company Graham & Brown named Viridis, a sage green/olive tone, as its pick for 2024. Its a warm, earthy green meant to serve as an unexpected neutral. The color, the company says, is “a complex yet flexible hue, adding depth to a space and blurring the lines between the outside and inside.” With its warm undertones, Viridis has the ability to function as a neutral – as “an inventive alternative to greige interior schemes.”

Architectural Digest describes it as “an effervescent take on a mid green, forging a connection between interior and exterior worlds while tapping into the hue’s sense of freshness and optimism.”

3. c2 color of the year: thermal

Thermal is a crisp, light sky blue meant to evoke the natural world. “C2 Thermal reminds us of a vast blue sky and the infinite array of blue hues nature offers to help restore and redefine our mood,” said Philippa Radon, an interior designer and C2 paint specialist, in a press release. “Its contradictory nature has the dual ability to uplift us and provide a sense of calm and tranquility.”

4. behr color of the year: cracked pepper

Cracked Pepper (love that name!) is actually a kind of hushed black hue that fits perfectly with the stealth wealth, quiet luxury vibe. Architectural Digest describes it as “a luxe charcoal tone.” Others say we should think of it as a “versatile, moody, soft black with cool undertones.”

“Homeowners across the country are leaning into a darker aesthetic because they know it brings that elevated designer look to a home,” vice president of color and creative services Erika Woelfel told ELLE DECOR. “We love it because it’s not a stark stark black—it’s a soft black. ” OK, soft black. Which, we suppose, is different than gray?

5. farrow & ball color of the year: clay tones

In a bit of a dodge, luxury paint brand Farrow & Ball is going with a grouping of hues instead of just one color. The brand’s color curator says clay tones are their pick for color of the year for 2024. For those who want more specific direction, have a look at their Jitney, Oxford Stone, Tanner’s Brown and Stirabout shades.

6. rust-oleum color of the year: chocolate cherry

We would not have named Rust-Oleum as a brand from which we take our cues. But we love their pick for Color of the Year for 2024: Chocolate Cherry. The brand selected this hue (think of it as a deep, rich, warm maroon) because of its associations with “coziness,” “reassurance,” and “authenticity.” Love, love, love.

7. dulux color of the year: sweet embrace

You can never go wrong with blush pink, and so perhaps its no surprise that one of the Colors of the Year for 2024 is Dulux’s Sweet Embrace. The brand says this is “a kind, delicate tone that brings a feeling of positivity to our lives.” We suspect everyone looks good in a room whose walls feature this soft pink shade.

8. hgtv home by sherwin-williams color of the year: persimmon

While the name evokes fruit, the color itself is closer to terra cotta. “Persimmon balances the energy of tangerine with grounded neutral undertones . . . it promotes positive relationships and conversation,” Ashley Banbury, Sherwin-Williams’ color marketing manager, said in a press release.

9. benjamin moore color of the year: blue nova

Benjamin Moore’s Blue Nova is another blue in the roundup of Colors of the Year for 2024, but this one is darker than the sky blue of C2’s Thermal. The color “balances the warm with the cool. Andrea Magno, the brand’s color marketing and development director, describes Blue Nova as a ‘captivating, otherworldly’ color that captures the spirit of twilight to achieve something magical.”

10. T: The New York Times magazine: brown

We’ll give the last word to the plugged-in editors at T Magazine on the hottest color trend of 2024. They asked influencers, celebrities, design mavens and fashion arbiters, and they all came back with the same idea: brown. Of course, Nordic Brown was a Thing in 2022. But this new brown has more sophisticated associations than a winter forest. Jenna Lyons, fashion designer, describes it as ““whiskey and cognac — a brown with a lot of caramel.”

find your perfect shade for color of the year in 2024

That’s it, dear reader – you’ve got at least 10 options for Color of the Year for 2024. There are still more that we just didn’t have time to add to this list. Perhaps this is an excellent foreshadowing of what could be a great year: pick any color you like, and make it your own.

Pamela Thomas-Graham

Pamela Thomas-Graham is the Founder & CEO of Dandelion Chandelier. She serves on the boards of several tech companies, and was previously a senior executive in finance, media and fashion, and a partner at McKinsey & Co.