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Ready to put your money where your mouth is? There’s a lot of discussion about how to foster entrepreneurship and business ownership among women and the BIPOC community. But what can we do on a day-to-day basis to make it happen? Of course, we can seek out female- and BIPOC-owned businesses to shop with. Now there’s another way. The Seneca credit card is cool new way to support women in business. Our correspondent Julie Murphy Chang has curated a list of our 12 favorite luxury finds when using the Seneca women credit card that helps support female-owned businesses.

The Seneca Credit Card is a cool new way to support women in business

Being intentional with where we allocate our hard-earned dollars can make us feel more in control and optimistic — like we’re actually making a difference. What we don’t want to admit to ourselves is how much time and effort it can take to do the research instead of simply clicking add to the shopping cart. Sometimes you just really need new shoes for your toddler, like yesterday.

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lots of options for mindful shopping

There is also no shortage of causes to care about and a shopper can feel schizophrenic at times trying to align with them all. Consider Shop Small, a now ubiquitous concept that was created in the midst of the 2010 recession and heavily marketed by American Express as a way of helping neighborhood businesses thrive.

Seneca Credit Card is Cool New Way to Support Women in Business

Seneca Credit Card is Cool New Way to Support Women in Business

Other “special interests” like shopping from eco-friendly companies or minority-owned businesses should be relevant year-round but might take precedence depending on what’s happening in the news. We know that these purchases can make a real difference in the lives of entrepreneurs while also amplifying the values we care about. Shopping our way to a better world just might be one of the most viable solutions in late stage capitalism. It really should be more transparent and convenient.

enter the new Seneca women credit card

To be filed in the folder of  “Why hasn’t anyone thought of this before?” is a credit card that came across our inboxes from Seneca Women. The global leadership platform and media company derives its name, of course, from the 1848 Seneca Falls Convention, known as the first women’s rights convention. The organization is centered on the principle that “advancing women and girls will fast forward us to a more equitable and prosperous world.” Amen.

The Card by Seneca Women which launches in early April harnesses the purchasing power of women and directs it towards businesses that help other women. To that end, The Card gives you 3% cash back when purchasing from the 1 million women-owned businesses in their network. Win-win!

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In the announcement of the card’s launch, Sharon Bowen, a Seneca Women partner and former commissioner of the U.S. Commodity Futures Trading Commission, alluded to the historical significance of a card that focuses on rewarding women-owned businesses. She said, “It was less than 50 years ago that women could be turned down for a credit card based solely on their gender…and today, women continue to face inequalities, from racial and gender pay gaps to lack of access to capital for women entrepreneurs to disproportionately bearing the economic impact of the pandemic.”

Seneca Credit Card is Cool New Way to Support Women in Business

We took a deep dive into some of the listed businesses in the Seneca Marketplace and were inspired by the breadth in categories encompassing all needs and interests from beauty, jewelry, home goods, food and apparel. For those who like to discover new brands, it’s like a curated catalog that you can trust. Ahead, check out some of our favorite luxury finds. The waiting list for The Card by Seneca Women can be found here.

12 Favorite luxury finds from women-led businesses to buy now using the Seneca credit card

1. stevie howell robe

Founder Stevie Howell brings her fine art background into original textile designs — like those found in this gorgeous silk mosaic robe. It is a limited edition, using remnant fabrics to achieve zero waste.

seneca women credit card

BUY NOW – $395

2. shauna blythe burke ring

Working from a studio based in Brooklyn, Shauna Blythe Burke’s jewelry is inspired by the city: rough cut stones, textural patterns and oxidized metals. We love this 1.25 carat rose cut opaque white diamond ring with flush set black diamonds set in 18K yellow gold.

seneca women credit card

BUY NOW – $3,200

3. rare device ceramic mug

As avid hot beverage lovers, we are always on the hunt for the perfect mug. It’s got to have a certain heft and weighty hand feel while also exuding style. We found it thanks to Rare Device, an eclectic, female-owned San Francisco store that features the work of artists and artisans.

seneca women credit card

BUY NOW – $32

4. out-dôrz cbd cooling butter

Basically we’ll buy any body lotion that calls itself butter but this one from founder Erin Dempsey, is special. After a bad ski injury, Dempsey started to explore alternative plant based regimens and this creation is derived from organic Colorado grown hemp mixed with the soothing coconut, almond, and lavender oils.

seneca women credit card

The Seneca credit card for women-made businesses: Out-Dôrz CBD Cooling Butter. Courtesy Photo.

BUY NOW – $40

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5. coco and breezy glasses

Cool girl glasses are guaranteed when you’re choosing one of Coco and Breezy’s designs. Twin designers Corianna and Brianna Dotson, are not only darlings of the fashion world but they’re also model beautiful djs and artists. So not fair.

seneca women credit card

BUY NOW – $250

6. estelle colored glass

We can’t wait to entertain again. These luxury goblets are heirloom quality without looking too precious and strike a charming, celebratory mood for any occasion. Founder Stephanie Summerson Hall describes them as “jewels for the table.”

women-made businesses

BUY NOW – $160 for set of 6

7. kari traa jacket

Kari Traa is an Olympic freestyle skier and the eponymous founder of Europe’s fastest growing athletic wear brand. Influenced by rugged Norwegian nature and climate, her sportswear is designed to perfectly fit the female body, but still fulfill the needs of an active and adventurous lifestyle. This brightly colorblocked mid-layer quilted jacket is a versatile choice for strenuous hikes or leisurely walks.

women-made businesses

BUY NOW – $100

8. mariebelle chocolates

It’s the other kind of blue box that sets hearts aflutter. Chocolate connoisseurs know and love Maribel Lieberman’s rich and complex flavors, each one topped by signature artwork. Everyone should be gifted this box of 25 chocolate ganaches at least once.

women-made businesses

BUY NOW – $72

9. alison owen vases

Brooklyn artist, Alison Owen made these rustic and whimsical vases to have a unique 2-D look. We think they’d make a delightful housewarming present for all your friends who snatched up country homes during the pandemic!

women-made businesses

BUY NOW – $85

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10. stitch and tickle getaway tote

Women-owned lifestyle store, Stitch and Tickle, is based in Boston and started as a line of handmade bags. This paint splattered canvas tote will be replacing our moldy beach bag from last summer!

BUY NOW – $150

11. mischo beauty nail polish

Founder Kitiya Mischo King, was among the daring beauty innovators to revolutionize a highly-toxic beauty segment – nail lacquer. Her line of luxury polishes are vegan-friendly and cruelty-free. This sophisticated set includes a chic neutral “Unbothered” and a shiny top coat.

BUY NOW – $40

12. lady and larder gift basket

We close our list of favorite luxury finds from women in business with a gift service. LA-Based (and another twin owned company!), Lady and Larder is most renowned for their artful cheese and charcuterie boards. Sarah and Boo Simmons also put together lush, made-to-order gift baskets that reflect the ever-changing seasons with flowers and produce. We love these as a thoughtful alternative to corporate-looking gift baskets.

The Seneca credit card for women-made businesses: Lady and Larder Gift Basket Courtesy Photo.

BUY NOW – $200.

The Seneca Women Credit Card to support women-led businesses

We’re all in on The Card by Seneca Women. Anything that makes shopping with a worthy cause in mind more convenient means more time for women to take over the world! We hope you’re tempted by some of our favorite luxury finds to buy now using the new Seneca credit card to support female-owned businesses and women in business. What do you think, dear reader?

join our community

For access to insider ideas and information on the world of luxury, sign up for our Dandelion Chandelier Newsletter hereAnd see luxury in a new light.

This article contains affiliate links to products independently selected by our editors. As an Amazon Associate, Dandelion Chandelier receives a commission for qualifying purchases made through these links. 

Crediting her training as a cultural anthropologist at Wellesley College, Julie has immersed herself in various industries in the last 15 years including fashion design, event planning, and fitness. Julie lives in New York where she loves trying every ramen and dumpling restaurant with her husband and three children. She finds joy in bold prints, biographies of fierce women, kickboxing. And spending way too long finding the perfect polish color to express her mood.

Julie Murphy

Julie began her career in fashion as a design intern at 3.1 Phillip Lim after graduating from Parsons School of Design. As the fashion editor at Dandelion Chandelier, she brings over a decade of experience as a designer and marketing creative to cover trends and styling.